Drive your ambition

“Drive your Ambition” is a powerful statement of Mitsubishi Motors Corporation’s (MMC) on-going commitment to the values and aspirations of its drivers.

  • • It clearly differentiates MMC as a customer-centric force in global mobility.
  • • It will inspire and engage Drivers on a deeper, more emotional level.
  • • It will motivate the Corporation’s inner forces to renew its Adventurous and Progressive mindset for its next centennial.
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Drive your ambition

With an “Ambition to Explore”, Mitsubishi Motors can go anywhere.

With “Drive your Ambition”, Mitsubishi Motor’s Drivers can go anywhere.

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Dynamic Shield

Building on our past, we are developing a distinctive identity for Mitsubishi cars, with an outstanding design team led by Tsunehiro Kunimoto.

This begins with the Dynamic Shield concept, where form follows function to express high performance and protection. Similarly, our interior design concept is function-oriented for the enjoyment of both drivers and passengers.

Innovation and SUV Heritage Leadership is in our DNA.

From being at the forefront of electric, plug-in hybrid and self-driving vehicle development, to increasing safety for passengers and pedestrians – our dedication to advancement is not just for ourselves, but the entire automotive industry.

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SUV DNA

With the leader in SUV technology on and off the road at the helm, it’s easy to show the elements who’s in charge.

Make every ride over any terrain, in any weather condition, perfect – with features such as Super-All Wheel Control (S-AWC), Active Yaw Control (AYC) and more.

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SUV DNA

Every car we build carries our spirit of adventure within. Not only are they built for conquering all terrains, they also represent our relentless pursuit of new technologies – where no obstacle ever remains in our way for long.