As Managing Director, Direct Motor Interests of Jardine Cycle & Carriage, Wilfrid is responsible for the operations of Cycle & Carriage in Singapore and Malaysia, as well as other motor operations in Indonesia (excluding Astra). Wilfrid oversees operations for Cycle & Carriage Singapore as its Managing Director, is the Chairman of Cycle & Carriage Bintang and a commissioner of Tunas Ridean.
He joined Cycle & Carriage Bintang as Chief Executive Officer in 2017. Prior to that, he was a Business Executive Officer at a multinational FMCG company where he held senior roles in brand management, marketing, sales, account management and global change projects, based in Singapore, Switzerland, China and Malaysia.
Wilfrid has an Executive Masters of Business Administration from Rutgers State University of New Jersey and a Bachelor of Business degree from Monash University, Melbourne.